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SEO
The foundation of our SEO Service
Data Driven Approach
Our SEO service is purely data-driven, meaning everything we do can be tracked and is measurable. This allows us to produce extremely accurate monthly reports for our clients, allowing them to monitor their progress and watch the strategy unfold. The data not only serves as proof of goal attainment, it more importantly allows us to make informed decisions in regards to the strategy and the future.
Contact UsWhat Is SEO?
Search engine optimisation is often referred to as “SEO”, it is primary used as a tool to acquire free traffic from the Search Engine Results Page (SERPs), these come from providers such as Google, Bing & Yahoo.
If you have ever paused and thought “How does Google show me what I’m looking for?” the answer may not immediately appear to you. The reality is search engines such as Google use crawlers (nice robots – don’t let the name mislead you) to gather all the information across the entire internet. They then take that data and create an index, once the index has been created it is finally sent through query algorithms which will try and match the data to your query / Google search results.
The algorithm is complex and many factors go into the equation to decide who will be first on the Google results page, these factors include: Domain level features, Keyword usage, User & usage data, Brand affiliations, Page level structures, External linking and Social metrics to name a few.
We utilise our years of experience and understanding of SEO to manage your website to hit all the key areas of the search algorithms, this allows you to steadily progress to the top of the SERPs and benefit from the large sums of organic traffic.
Truthfully, SEO is not about pacifying bots; it is primarily focused on grabbing user-intent with your business offerings. Whether this in the formula of brand awareness, product promotion or refining overall usability. This can be in the technique of a full-on implementation of technical changes to content construction and rewrites to make sure that you are delivering to the highest quality. The technique is a long term strategy which pays high dividends later on in the form of free consistent organic traffic to your website, here is a quick overview of how we achieve this. Unless you actively conducting Search Engine Optimisation (SEO) in-house, it can be progressively difficult to keep up to date with the newest practices and modern insights, alongside with naturally evolving result page features. Every website also faces firm competition within the SEO market, you will come to appreciate the ability to monitor this from a data stand point in relation to business logic.
With years of experience and thousands of keywords ranked on the first page of Google, find out why we’re a leading SEO agency Surrey wide and contact us today.What is your SEO score?
Service Breakdown
Why Use Our Surrey SEO Services?
Frequently Asked Questions
A lot of the digital marketing jargon can be confusing for people starting to explore the possibilities, we have taken some commonly asked questions to help guide you.
It is important to know that SEO is a very detailed subject made up of many different areas. SEO works by making a wide range of optimisations of both internal and external factors, which provide what Google’s algorithm is looking for when deciding who ranks in the higher positions of the search engine results page (SERPs) for a specific keyword or keywords. Now, there are hundreds of factors that the algorithm is looking for, some of which it prioritises over others, we refer to these more important factors as having more ‘weight’.
On-page SEO refers to optimisation that you can make directly on the pages of your website, these include optimising title tags, meta description, heading tags, alt text, internal links and many more.
Off-page SEO impacts your website but the changes do not happen directly on your website. An example of off-page SEO can be outreach marketing, inbound links, referring domains, social media interactions and much more.
Technical SEO refers to optimisations to the core functionality of your website, these include optimisations to your website structure, site speed, core web vitals, structured data, sitemaps, crawl budget, website security, mobile responsiveness and a lot more.
If you require more information about our SEO services, prices, and how we can help your business generate more leads, please contact our online digital marketing agency today. Our friendly staff will be more than happy to provide you with a completely free no-obligation SEO audit of your website, which will inform you of all the areas that need to be improved; this is the first step to building an effective SEO strategy.
Ensuring that you are targeting effective and revenue-generating keywords is essential. Too often people can waste time targeting keywords that generate traffic but they are not generating the right kind of traffic... traffic that generates leads, or even worse the keywords don’t generate any traffic at all. In order to avoid such a situation, keyword research is required, this is the most important step of any SEO strategy. During the keyword research process, we find and validate keywords that are relevant to your products or services, with a focus on keyword relevance, search volume, competition and where they site in the conversion funnel.
- When running PPC alongside SEO within the same agency, there is no longer a fight for budget, allowing both to work hand in hand to support your marketing goal of increasing traffic and leads.
- Where PPC can be extremely expensive for a competitive keyword, SEO is a good alternative. By increasing your rankings for that keyword within organic search results, you can reduce PPC costs and generate a large amount of organic search traffic.
- You can dominate the search engine results page (SERPs) landscape. This can be achieved by having a good organic position on page 1, as well as having a good Google Ads placement on page 1, increasing the chances of a searcher navigating to your website.
- Your website more than likely will rank in position 1 for branded search terms, but in some circumstances you competitors may still be able to appear to above you by using Google Ads. By utilising PPC alongside SEO you can deter and even stop them from doing this via a number of methods.
- The data obtained via a successful PPC campaign can be extremely helpful in supporting your SEO campaign, and even vice versa. PPC data that can help SEO efforts include keywords for keyword research, demographics, Ad copy to optimise title tags and meta descriptions in order to increase Click-Through-Rate (CTR), and much more.
Please note that there is no exact timeframe for how long it takes to see results from SEO. With SEO you are dependant on Google’s algorithm; how long it takes to pick up changes and then adjust your position based on those changes. There are ways in which we give Google a nudge to get things mover a bit quicker, but please remember that SEO is NOT instant impact marketing, that is where PPC’s value lies.
Real World Local SEO Application
Part of a good SEO strategy is the implementation of a good content marketing strategy, you can use this to support local SEO efforts and increase additional leads in other towns that you service. A good example of this technique in action are geo-pages such as the ones we use below, they delivery hundreds of leads for us each year.
Fancy a different flavour?
We deploy multiple techniques to help you dominate the digital space, check our some of our other services.
PPC Management
Quickly acquire customers with purchasing intent, our PPC campaigns will give you leads instantly.
Take Me ThereWebsite Design
Fully customised websites, designed to your unique requirements using the latest technologies.
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