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PPC Marketing
What is PPC Management?
PPC is the abbreviated term for Pay-Per-Click, it is a technique used to market on search engines (Google, Bing, Yahoo etc). The concept is self-explanatory, you pay every time a potential customer clicks your website. The beauty of this technique is the target-ability, it will allow you to acquire all customers with purchasing intent for your chosen product or service.
- Did you know? On average, 41% of clicks go to the top 3 paid ads on the search results page. We can tap you into this wealth of targeted traffic. (Source: Search Engine Land, 2019)
- Businesses make an average of £2 in income for every £1 they spend in Google Ads. (Source: Google, 2021)
The DIP Digital Touch
Return Driven Approach
We take into consideration your business model as well as your marketing expenditure to ensure profits continually increase.
Split Testing
We do not rest on our laurels, your campaign is an ever evolving project - always seeking perfection.
Advanced Reports
All aspects of the advertising campaign are measurable and detailed, ensuring optimum performance.
Full Service Agency
We cover the whole digital marketing spectrum, this allows us to combine multiple techniques with your capaign.
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Curious how PPC can help you? Let us show you your businesses potential.
PPC Service Breakdown
Utilising a Pay Per Click campaign is an excellent marketing strategy to instantly impact your businesses lead conversions and improve your return on investment, all the while reducing your overall marketing expenditure with ever-evolving campaigns being optimised over time.
Through our teams expertise, exploiting the latest technologies and data collecting techniques, it allows us to create highly profitable campaigns which will cause your business to thrive. To gain a brief understanding take a look at the process runs below.
Our PPC experts located in our Surrey offices will kick things off with a comprehensive breakdown. Whether it be an existing campaign or the seeds of a new one, we will determine your business objectives, the finances surrounding your business model, who your target market is as well as plot out current and potential market trends.
Keywords are a fundamental component of a PPC campaign, they ultimately determine who will be interacting with your adverts. We use industry-leading technology to dig out every bit of available data regarding keywords, from demographics to estimated reach and costs. By taking the time to acquire all the available data it confirms our approach towards hitting your business objectives.
No two ads perform the same, we refuse to settle for one version. At DIP Digital we constantly create, monitor, optimise and split test each ad group. By taking this approach it allows us to guarantee your campaign is running in its most efficient form. This is only half the battle though, once a customer clicks the ad the landing page now comes into the equation. We build uniquely customised landing pages by working in sync with our web design team, this increase conversion rates and allows us to overachieve on your business goals.
Due to our data-driven approach, our reporting can show you every insight regarding the performance of your advertising campaign. With our extensive analytics, our transparent approach not only allows you to monitor your progress but also allows us to continue developing your campaign in the right direction.
Data-Driven Approach
Our PPC service is purely data-driven, meaning everything we do can be tracked and is measurable. This allows us to produce extremely accurate monthly reports for our clients, allowing them to monitor their progress and watch the strategy unfold. The data not only serves as proof of goal attainment, it more importantly allows us to make informed decisions in regards to the strategy and the future.
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Why Use Our Surrey PPC Services.
Placing your website at the top of a Google search is an exceptional way to increase your traffic and sales, this can be achieved naturally through SEO – but this process is time consuming which requires dedication and patience. Most businesses will need their service seen by potential customers TODAY.
By utilising a PPC campaign you will be able to control your expenditure, review in-depth data analytics and finely tune your activities within this advertising stream.
With a wealth of experience and hundreds of successful campaigns managed find out why we’re a leading PPC agency Surrey wide and get in touch today.
Real World Local SEO Application
Part of a good SEO strategy is the implementation of a good content strategy, you can use this to support local SEO efforts and increase additional leads in other towns that you service. A good example of this technique in action are geo-pages such as the ones we use below, they delivery hundreds of leads for us each year.
Fancy a different flavour?
We deploy multiple techniques to help you dominate the digital space, check our some of our other services.
Website Design
Fully customised websites, designed to your unique requirements using the latest technologies.
Take Me There
Search Engine Optimisation
Place your website at the top of the search engine results, ensuring a high volume of traffic.
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Let us help you grow the online presence of your business and increase leads.
Our team is always looking forward to the next project, show us your vision and let us work together to achieve it.
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